Before you read this post, remember, I love Christmas. It is wondrous and magic. I love to see the delight in my kids’ eyes, and the excitement of parties, presents, and the sweet world of holiday goodies. It is a beautiful time of year, and I love it. I love celebrating Jesus’ birthday with my kids, and I love how much they talk about Him this time of year.
Before you read, please note, I am not angry, just disappointed in one of our favorite stores.
A few weeks ago, I wrote about how I am worried that my son is losing the magic. He has stopped asking the logistical questions, and now just accepts everything. Anyone who knows him, knows this is unusual behavior, he accepts nothing. However, in the week or so that Cocoa has been in our house, he is excited and delighted in the magic of Santa’s helper at our house. He is thrilled that Santa chose us with an elf, and the other day, he FREAKED out when his sister accidentally knocked Cocoa out of the rocking chair.
“Oh, no! Will he lose his magic?” He worried. Luckily, Ana touched his CHAIR and not him. Phew! In that moment, I knew, he has not lost the magic of Santa. He still believes.
Today, at Barnes and Noble, the kids ran ahead of us and straight to the children’s section. I was glad they missed the Elf on the Shelf display at the entrance, and knew I could keep them from it when we left. We sauntered our way back to them, until we saw it and my heart sank. As we turned the corner, I saw my son staring at the Elf on the Shelf boxes at the entrance of the CHILDREN’s section. Really? I understand marketing and wanting to make a buck, but REALLY and SERIOUSLY??? Why in the heck would you ruin the magic you are trying to sell?
What are kids going to think when they see the box, opened with an elf inside? Little kids won’t notice, but kids who are on the fence, the ones, like my son who want to believe, but are starting to doubt, will ask. I know some people think that 7 is too old to believe, but when that 7-year-old is yours, it’s not time for the magic to stop. I am not ready, he is not ready. We get to be kids for a short period in our lives, and then we are grown ups.
My son, who quotes the Declaration of Independence in an argument, who has solid reasons for which political party he supports, who knows the birthdays of most of the past presidents will grow up sooner than later. Right now, he believes in magic, and I am doing everything I can to keep it that way.
“No, people cannot buy elves. Santa sends them.”
“Why was he in a box? It was really creepy.”
“Well, you know that stores like to sell us stuff, so someone must have made elf dolls that look just like Santa’s elves so they could make more money.”
“Oh, I don’t like that,” he replied.
“Me either. It just feels wrong,” I said and I meant it with my whole heart. Putting up an Elf on the Shelf display in a spot for kids to see and question, just feels wrong, Barnes and Noble. Magic is more important than money, and I am sure most parents will agree.